Real Estate Sign Design | Expert Real Estate Sign Advice - Real Estate Sign Design
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Always use your companies logo and graphic options in accordance to the corporate rules and guidelines. We will always make sure that yours signs display in accordance to any regulations, keeping your reputation and your company safe. Always keep up to date with the Real Estate Council of Ontario (RECO) regulations, failure to do so will result in fines to both you and/or your brokerage. Remember to always use due diligence. For up to date RECO click here. To download the new RECO app for industry experts, to your smart phone or device, click here. It is always best to leave it to the experts, don’t get burnt by inexperience.

 Know when you need to use the MLS logo. RECO rules require that you use the MLS logo on all for sale signs that will be listed on MLS. Failure to do so will result in a fine.

Invest in a professional photographer when putting your photo on your signs and marketing materials. Taking a photo of yourself using your cell phone reflects poorly on your image. Having a professional photographer take head-shots of you, will not only bring out the best in your photograph but ensure proper lighting and colour balance is achieved. It also guarantee’s that the quality of the image is high enough quality for printing. Most big box store and department stores offer affordable photography services for your convenience.

The most important thing to remember when designing real estate advertising is the purpose of the sign. Do not get to carried away in search of originality and/or personalized branding that you forget to get the message across. People that use your signage are more than likely looking for 1 of 3 bits of information: Your name, your number and brand indentity. Keep these three items noticeable in comparison to the rest of your content. The best signs focus on the important information along with a memorable and eye catching design. Put emphasis on your brand identity. Your logo and contact information need to be displayed clearly. Make it easy for prospects to contact you after viewing your sign.

Don’t crowd you sign with unnecessary content. Over the years we have come to realize that certain content is no longer necessary. The most common mistake is using full URL names on signs, i.e www.yourwebsite.com. Internet browsers no long require the www. so why put it on your sign? Remove the www. and use the extra space to increase the size of yourwebsite.com. Finally, to make things easier to read, capitalize the first letters of each word, resulting in your finished product of YourWebsite.com. Using the wrong indicators for phone numbers. There is no need to use the full wording of Office or Direct (Cell) when distinguishing between two different phone numbers on a sign. Use the short form instead, OFF and DIR.

Don’t use to many too many fonts for one design. This is a common rule across all forms of design. With that being said, make sure that the fonts you choose are readable, up close and from afar. Script fonts can be especially difficult. Effective design is bold and clear using easy to read fonts.

 Don’t use the wrong colours. Incorporating colour contrast within the design of your sign isvery important. Contrast helps to create visual division between design elements. -White on Black- and -Black on White- is very easy to read, however using similar colours on top of one another reduces the readability. The most common mistake we see is people trying to use red on black. This results in text that is hard to read. Keep in mind that not using effective contrast not only reduces readability but can significantly reduce the visibility time of your signage. Red on black for example is not visible during low light times of the day i.e dawn and dusk. By not using the right contrast you could be missing out on potential customers travelling too and from work everyday.